PROTECT+
Problem-Oriented Marketing
Welcome to Protect+, the app designed to create a safe haven for the queer community and allies. Offering real-time updates, vital resources, and instant emergency support, Protect+ ensures you're never alone in times of need. More than just protection, it fosters a supportive network, connecting you with others and building a stronger, safer community. Whether you need help or simply want to connect, Protect+ is here to keep you safe and empowered.
Role
Marketing Designer
Client
Personal Project
Date
Softwares
December 2024
Figma, Photoshop, Illustrator, After Effects, Premiere Pro
Branding Overview
Inspired by The Negro Motorist Green Book, I chose to maintain a visual connection to its legacy by using a similar green color scheme. This not only reflects the historical significance of the guide but also incorporates a sleek, modern design to create a sense of continuity between the past and present. The choice of color and design serves as a subtle yet powerful reference to the Green Book's mission while aligning with the project's contemporary focus.
Problem
The Negro Motorist Green Book, a vital resource for African American travelers during the era of racial segregation in the 1930s, helped them avoid discrimination and find safe spaces while on the road. This project draws on that powerful history to highlight how, even today, marginalized communities—such as the LGBTQ+ population—continue to face similar challenges. It seeks to address the ongoing need for resources that ensure their safety and dignity in an often unwelcoming world.
Content Creation
Building on the project's initial success, this next phase will expand the marketing assets to further amplify diverse queer voices and deepen connections with the app’s audience. New materials—social media posts, email templates, display ads, and videos—will continue to focus on empowerment, inclusivity, and celebrating queer identities, while ensuring broader representation across race, gender, and sexuality. By prioritizing authenticity over promotion, the goal is to increase user engagement, build trust, and strengthen the sense of community. Success will be measured by positive feedback, higher visibility, and deeper user connections.
App Interface
This app provides real-time, location-based updates and information for the queer community. Users can receive alerts about local events, LGBTQ+ rights, safety issues, and resources, creating a space for connection and empowerment. By allowing users to report incidents and share experiences, the app fosters a sense of community while prioritizing inclusivity and authenticity. It’s designed to keep queer individuals informed, supported, and engaged with their surroundings.
Challenge
The goal of this project is to create inclusive marketing assets that authentically represent the queer community and engage users with a queer-centered app. These assets—social media posts, email templates, display ads, and videos—will emphasize empowerment, inclusivity, and celebration of queer identities. The aim is to build brand trust and awareness by showcasing queer voices and fostering a sense of belonging. Success will be measured by increased engagement, positive community response, and higher visibility, with a focus on authenticity over product promotion.
