The Norfolk Seadragons surge into the NFL, embodying power, resilience, and unrelenting spirit. Rooted in Norfolk’s maritime legacy, they symbolize strength and the fearless pursuit of victory.

Norfolk’s identity is tied to the ocean, where steel giants patrol the waters. The Seadragon merges the relentless force of the sea with the mythic power of a dragon—feared, revered, and unstoppable. Their brand fuses naval heritage with an aggressive aesthetic. Fluid motion meets sharp edges, with bold blues and greens evoking the ocean’s raw energy.

More than a team, the Seadragons are a movement—ready to dominate, electrify, and unleash a storm on the NFL.

Role

Brand Designer

Motion Designer

Client

Personal Project

Year

Softwares

2025

Photoshop, Illustrator, After Effects, Premiere Pro

Part I – “Unleash The Tide”

"Unleash the Tide" is the rallying cry for the Norfolk Seadragons' inaugural season. Designed to ignite passion and drive season ticket sales, this slogan invites fans to become a part of the Seadragons’ journey and rising with the tide, fueling the storm, and making waves in the NFL.

Part II – Mark of the Seadragon

Dusk the Seadragon, the team’s logo and mascot, represents Norfolk’s naval strength and coastal identity. Combining the fierceness of a dragon with the fluidity of the sea, it symbolizes resilience, power, and adaptability, perfectly reflecting the city’s maritime roots and military legacy.

Logo Anatomy

Process

Primary Logotype

White Logotype

Black Logotype

Wordmark

With Logotype

Without Logotype

Part III – Social Waves

Rooted in the Norfolk Seadragons' bold identity, the social media strategy blends striking visuals and maritime symbolism to capture the city's naval pride. Scalable graphics ensure a seamless, high-impact presence across digital platforms.

Part IV – Seadragon Style

The Norfolk Seadragons' uniform and helmet design perfectly aligns with the team’s brand palette, using bold blue and vibrant green to enhance wave-like patterns and sharp lines. This cohesive design reflects the strength, resilience, and coastal identity of Norfolk, making a powerful statement both on and off the field.

Part V – For the Fans

Norfolk Seadragons merchandise brings the team’s identity to life with bold colors, wave-inspired patterns, and dynamic designs. From jerseys to fan gear, each piece embodies the team’s spirit, making waves on and off the field.

Part VI – Fluid Motion

​Norfolk Seadragons' motion graphics energize game days with fluid movements and vibrant colors, reflecting the sea's power and game intensity. Wave-like patterns and bold typography enhance fan engagement, making each moment unforgettable.​

Part VII – Brand Guidelines

The Norfolk Seadragons' Brand Guidelines unify identity with typography and color palettes that embody strength and fluidity. These standards ensure consistency across merchandise, marketing, and game-day visuals, creating a recognizable presence on and off the field.